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Search Results for Author 'Kahl, Steven J.':

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Adapt Your Choice of Product-Related Services to the Industry Life Cycle

Idea posted: July 2015

Institutions: MIT Sloan School of Management    Tuck School of Business    Boston University Questrom School of Business   

Authors:

There are a variety of product-related services that manufacturers offer their customers. New research pinpoints the following different categories of services: Complementary services help customers feel more comfortable buying the…

  READ MORE   PIN TO MY IDEAS Idea #531

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